What is variable data mail? Variable data allows you to personalize a mailing to each customer, which has the potential to increase your response rate. Your messages are delivered to a targeted zip code, yet customized to a household. One example of this is a furniture retailer targeting sales offers directly to new homeowners.
There are several levels of variable data mail and printing.
- The most basic level involves changing the salutation or name on each copy.
- More complicated variable data printing uses “versioning,” where there may be differing amounts of customization for different applications. Text and images are changed for a group of addressees based upon which segment of the market is being addressed.
- Mail merging offers a more sophisticated process in which the letter and envelope are printed and matched from the same database, then assembled and mailed. Signatures can be added for yet another element of personalization. The resulting mail piece looks highly professional, is personalized for your audience, and appears to be individually signed.
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Postage Savers Printing & Direct Mail, a Kozak Group Company
331 Commerce Park Drive
Jackson, MS 39213